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A Small Retailer's Perspective

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A series of articles by Kitty Straith, 734-663-8000, who has owned and operated a number of small specialty retail stores in markets ranging from arts-and-crafts to womenswear. Email: kstraith@TENonline.org.

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• Why Sell Through Specialty Retail?
• Packaging for Specialty Retail
• Using Sales Reps
• Sales Exclusives
• Trade Shows
• Ordering Policies
• Setting Credit Policies
• Manufacturers' Literature

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