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Seven Principles of Marketing

A 1994 series of articles provided by John Agno, Signature Inc., a marketing consulting firm in Ann Arbor, MI. After years of working with small businesses — observing both their successes and failures — he evolved the following 7 principles that he sees as important to small business success.

Principle #1: Wash Your Hands Of Wrong Assumptions... To Keep Your Business From Slipping Down The Drain

Principle #2: Achieve Staying Power By Remaining Flexible

Principle #3: Expect The Unexpected

Principle #4: Use Your Technical & Marketing Strengths

Principle #5: Develop A Marketing Presence

Principle #6: High Gross Profit Sales... Always

Principle #7: Selling Someone Once Doesn't Make Them A Loyal Customer

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