A 1994 series of articles provided by John Agno, Signature Inc., a marketing consulting firm in Ann Arbor, MI. After years of working with small businesses — observing both their successes and failures — he evolved the following 7 principles that he sees as important to small business success.
Principle #1: Wash Your Hands Of Wrong Assumptions... To Keep Your Business From Slipping Down The Drain
Principle #2: Achieve Staying Power By Remaining Flexible
Principle #3: Expect The Unexpected
Principle #4: Use Your Technical & Marketing Strengths
Principle #5: Develop A Marketing Presence
Principle #6: High Gross Profit Sales... Always
Principle #7: Selling Someone Once Doesn't Make Them A Loyal Customer